Limited Time

50% off your first month – automatic at checkout. Ends Sunday.

The Watch Society
Win your Rolex GMT of choice

Every benefit,
every tier.

Four membership tiers.
Every one includes the AI market intel tool, partner discounts, and entries into every fortnightly draw. The higher tiers stack more entries, unlock exclusive partner giveaways, and additional perks.

Triple entries on
your first competition

Automatic on every new membership — Silver, Gold, Platinum, Gold Annual

SilverStarter
$12.50$24.99/mo
Save 50%

First month, then $24.99/mo

3entries every draw
Auto-entered into every fortnightly draw
Entries compound with every renewal
Calibres AI tool — limited queries
Partner discount dashboard, core perks
Weekly Market Pulse brief
Member-only community access
Cancel anytime, one click
GoldMid tier
$19.99$39.99/mo
Save 50%

First month, then $39.99/mo

9entries every draw

3× more than Silver

Everything in Silver, plus
Calibres AI tool — standard queries
Collection valuation tool
All partner discounts unlocked
Early access to new competitions
Entries compound every renewal
Most popular
PlatinumBest value
$49.50$99/mo
Save 50%

First month, then $99/mo

30entries every draw

10× more than Silver

Everything in Gold, plus:
Calibres AI tool — unlimited queries
Exclusive partner giveaways
Priority customer service
Concierge buying assistance
Best chance to win
AnnualBest Advantage
$399$480/yr
Save $81

12 months for the price of 10

108entries every draw

Maximum winning odds

Everything in Platinum, plus:
108 entries → 216 in year 2
Annual private dinner with the founder
First look at every prize watch, 7 days early
Pause for up to 90 days/year

All plans renew automatically at standard pricing after the first month.
Cancel in one click from your account dashboard — no phone calls,
no win-back funnel.

The full table

Everything, side-by- side.

No marketing tricks. Every benefit, every tier, exactly what's included.
If it's not on this table, it's not in the membership.

BENEFIT

Silver

Gold

Platinum

Most Popular

Annual

Price

$12.50/mo$19.99/mo$49.50/mo$399/yr
Fortnightly watch giveaways

Entries per draw

Compounds each renewal

3930108

Auto-entered into every fortnightly draw

Exclusive partner giveaways

Brand-specific draws, members-only

Early access to new draws

See the next prize 7 days before public reveal

First look at curated prize watches

Gold-Annual-only roster before any other tier sees it

AI market intelligence tool

Plain-English price queries

12,000+ references priced live

LimitedStandardUnlimitedUnlimited

Collection valuation

Live insurance-ready valuation, downloadable PDF

Auction & dealer price history

90-day median, YoY trend, recent sales

90d12moFull historyFull history

Weekly Market Pulse brief

Hand-written editorial, every Tuesday

Concierge buying assistance

Human help sourcing a specific reference

Partner discounts

Partner discount dashboard

Straps, servicing, insurance, lifestyle

CoreAllAll + earlyAll + first dibs

Average annual partner savings

Verified across active members

$600$1,100$1,840$2,400+

Member-only product launches

First access to limited drops from partners

Community & events

Member-only community channel

Live draw access on Instagram

In-person GTGs

Hosted in Sydney, London, Singapore — quarterly

Annual founder dinner

Private, 24 Gold Annual members, with Hugh and the curation team

Service & flexibility

Priority customer service

2-hour response, dedicated rep

Pause subscription

Without losing accumulated entries

30 days90 days

Cancel anytime, one click

14-day winner credit swap

Trade your win for store credit, no questions

Get SilverGet GoldGet PlatinumGet Annual
How entries compound

Same plan. Same price.
Better odds every month.

Entries stack with every renewal — they don't expire until your subscription does.The longer you're in, the better your position. Here's what a Platinum membership looks like over 12 months.

30entries
Month
1
60entries
Month
2
90entries
Month
3
180entries
Month
6
360entries
Month 12

12× the entries by month 12, on the same monthly fee. Annual Gold Annual members start at 108 — by year 2 they're at 216.

Pick your plan
Before any watch is even drawn

Pays for itself,
without the watch.

If you never win a single draw, here's what an average Platinum member gets back in a year, just from Calibres AI and the partner network. The membership pays itself back, the watch is the bonus.

$1,840
Calibres AI · Annual savings

Saved on watch purchases via fair-market price guidance — 3.1x the Platinum subscription

Verified across 200+ member transactions in the last 12 months

$1,400
Partner discounts · Annual savings

Saved on straps, servicing, insurance, lifestyle & health — up to 40% off at 18 brand partners

Real codes, real receipts, audited monthly by our team

$3,240+
Total in year one

5.4× the Platinum subscription back, before any draw is even held

Cancel anytime if it doesn't pay back in month one

The brands you
already shop with.

Each partner discount is tested by our team every month. If a partner walks back a discount, they come off the dashboard the same week.

The honest answers

Benefit-specific
questions.